July 2023

The public sector in the US generally is federal, state and local government, it’s healthcare companies, it’s nonprofit organizations, it’s education companies, space and satellite, and energy. So if you’re trying to get any of those companies to buy from your business, this is definitely for you.

Welcome to a public sector lead generation landing page tear down session. I actually don’t like to call it “tear down”. This is more of a “constructive criticism”. And before we start and dive in, I’d like to show you a few things. So we’re on the same playing field, so you see what’s going on in this market. And if you’re running a campaign right now, you’re trying to get some leads, some things happen. This session is going to be very valuable for you.

Welcome to public sector lead generation. My name is Dimitry and in this session we’re going to learn, “How do you troubleshoot a marketing campaign?” It could be the first one. Maybe it’s something that you’re taking over, somebody shifted roles and now you are inheriting somebody else’s marketing campaign or it’s a new thing that you are starting. This is going to be valuable to you if you are trying to get leads, trying to communicate with either the federal government, state and local government, healthcare, or nonprofit organization. So let’s dive in now.

Generating leads in the public sector is quite a challenge. Now, what is lead generation? Lead generation is simply the process of getting people interested in a product or service and collecting their data to eventually convert them into loyal customers. It is as complex as it sounds, and in the public sector, the complexity level doubles.

As a B2B marketer, generating leads in the public sector can be a challenging task. The public sector is different from the private sector, and so are its dynamics. The first and foremost aspect of generating leads in this sector is to understand its workings and the challenges that come along with them.