Have you ever wondered why some companies excel at public sector marketing lead generation, while others struggle? Imagine being a hiker. You’ve got your gear, mapped out the trail, and are ready to explore.
Boosting Success in Public Sector Marketing Lead Generation Read More »
If you’re a small business and you have software and you’re trying to sell this software to the government, there are a few ways you can get in. First, you need to understand that the government is constantly buying different solutions. Now software, as it happens, is probably half of the solutions, if not more. And the time to act is now. Why?
What it Takes to Sell your Software Solution to the Government as a Small Business Read More »
A typical public sector journey is five to 20 touch points. If you’re sending three emails, if you’re doing three touchpoints, if you’re just doing a few little things, it’s not going to work, right? So, you have to understand that this is a longer game because they have longer buying cycles, multiple decision makers involved.
