Double Your Lead Generation:
The Ultimate Public Sector Lead Generation Playbook
We launched hundreds of marketing tests and campaigns so you dont have to.
A proven method to get customers on demand
based on real world lessons from launching hundreds of marketing campaigns for:
Government
Healthcare
Education
Non-Profit Organizations
What Is This Exactly
Public Sector Lead Generation is playing the game at the hardest level setting
1. Multiple decision makers, both IT and Non Tech
2. Long buying cycles, 3m – 24m
3. 16 Touch Points on average to get 1 deal
Turning clicks into customers is a challenging task
1. It’s an intersection of Copy, Design, Psychology and Sales.
2. Strategies and tactics that work are often counter intuitive to what you would have done normally.
You are playing at the hardest level of the game + It’s a constantly evolving skill set taking years to acquire.
So what do you do to win here??
Get the PSLG Playbook and launch any product or service profitably.
How Does It Work
The playbook has 4 complete modules to launch any campaign and get leads:
How to communicate your value in 3 easy steps:
The Attention Grabber Method.
Create a head turning headline, unique value proposition, name anything and attract more attention.
How to 4x your content response:
The Explainer Method.
Get 4x more response from anything you post. Content planner and engagement multiplier template.
How to get customers on demand:
The Value Giver Method.
Irresistible honey pot. How to create a downloadable asset your customers can’t say no to.
The 10-x deal multiplier:
The Autoresponder Insanity Method.
How to get 10x more deals our of the same number of leads.
Who Is This For?
If you need leads from the public sector – this playbook is for you.
You could be a one person operation and by using this playbook you can launch a successful and profitable public sector marketing campaign.
If you are a part of a team – even better, as it is tougher to align on strategy with a larger team, using this playbook will give you a proven benchmark.
And save you years of trial and error, frustration and wasted marketing dollars. It’s time to now just know. Its time to do.
CIO’s
CTO’s
CMO’s
Heads of Marketing