For GovTech and B2B SaaS
It's not your product. It's your messaging.
Public-sector buyers don’t buy confusion. They buy clarity and proof. Here is exactly how one clear, outcome-led campaign produced $1M+ in pipeline on a $13.5K budget, and the four learnings you can copy.
CASE STUDY
How one webinar turned $13K into $1M+ in public-sector pipeline.
$1M+
pipeline, one GovTech campaign
245
registrants,
93 Senior Leadership
50%+
52% attended, 50+ min of retention
CASE STUDY
How one webinar turned $13K into $1M+ in public-sector pipeline.
$1M+
pipeline, one GovTech campaign
245
registrants,
93 Senior Leadership
50%+
52% attended, 50+ min of retention
No email required
Two pages. Real numbers . Read it in four minutes.
Select marketing teams I worked with:
What you'll find inside the case study
01
The AI workflow that surfaced the campaign idea from sales notes nobody was reading.
02
The trust stack that pulled 245 registrants and 93 government decision-makers.
03
The channel that costs $519 per lead, and the free one that beat every paid channel.
04
How the startup’s own brand out-performed national association’s logo pull.
Proof, not promises.
$1M+
pipeline, one campaign
$13.5K
total budget
93
leadership decision-makers
245
registrants
“We needed new MQL’s fast to fill the pipeline, but there was a problem…”
How can we produce such impactful results
I spent many years in the AWS Partner Network, accelerating 200+ technology companies to sell into government across six verticals, and finished in the top 10% of AWS marketing performance.
I spent millions of dollars across hundreds of motions to identify what doesn’t work. Most teams never get that vantage point, especially across 200+ products.
And they burn 1-2 years and multiple six figures learning these lessons (if they move fast and test a lot). I shortcut that.
“Dimitry’s webinar campaign generated over 250 leads, more than 80 net-new to our pipeline. He evaluated underperforming programs, made channel reallocation recommendations based on performance data, and documented tradeoffs clearly.
AidKit operates in a complex, niche market: we sell technology infrastructure to government agencies and mission-driven nonprofits, which means highly specific buyers and very little margin for wasted spend. Dimitry understood this context quickly and built accordingly.”
Brittany Christenson
CEO, AidKit
Read it, then decide if your pipeline can use a boost.
If it’s useful, book a free 30-minute pipeline audit and I’ll map where yours is leaking. No pitch.
· $1M+ pipeline from one federal campaign (on $13.5K)
· CTR 0.5% → 7.35%
· 18X more clicks from one messaging change
Book a free 20-min pipeline audit — no pitch
A complete cycle.
I work with your team.
Strategy
Creative
Execution
Analytics
Save years and hundreds of thousands.
Your secret weapon for
ROI-focused pipeline acceleration
I worked with 200+ companies in the GovTech sector and spent over $5M in marketing budgets to learn what works.
So you don’t have to.